TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Given the fast growth of TikTok in the world, we are aiming to build an industry leading ads measurement product. The Lift Measurement team's goal is to help marketers realize their true business value generated by TikTok across all of their paid channels. In order to achieve this goal, the Lift Measurement team is building a suite of incrementality measurement products. We are seeking an experienced data scientist to focus on building digital ad measurement products by applying experimental design and causal inference approaches to help advertisers measure their true business value on the TikTok platform. Responsibilities - Design and analyze lift experiments to drive product improvements with cross-functional teams - Conduct research and analysis to improve the lift experimentation platform using experimental design and causal inference methods - Identify opportunities to build new or enhance ad measurement products - Develop and validate new approaches to address measurement challenges based on statistically rigorous solutions - Build cross-functional relationships with engineers, product managers, product marketing and other key stakeholders to identify opportunities to improve products, drive product launches and influence product roadmaps- 3+ years industry experience and advanced degree in quantitative discipline (e.g., Statistics, BioStatistics, Political Science, Economics, Quantitative Social Sciences, Computer Science, Mathematics, Physics) or equivalent practical experience - Extensive knowledge and experience in statistical methodologies, especially hypothesis testing, experimental design and causal inference - Proven experience in querying and analyzing large datasets using SQL/Hive, and proficient in scripting languages like Python/R - Strong analytical and strategic thinking with demonstrated product sense and leadership in working environment - Able to work independently in an innovative and fast-paced environment - Knowledge or experience in digital advertising measurement (Brand or DR) is a plus - Knowledge or experience with privacy technologies is a plus (e.g., secure multi-party computation techniques, differential privacy, federated learning) TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRC@tiktok.com.
