About Us:
We are a rapidly growing Series B startup specializing in AI data development. Our platform is at the forefront of AI and machine learning, providing cutting-edge solutions that empower businesses to harness the full potential of their data. We're seeking a dynamic and results-driven Performance Marketing Specialist to join our team in London and play a key role in accelerating our growth.
Role Overview:
As a Performance Marketing Specialist, you will be responsible for driving user acquisition, engagement, and retention across multiple digital channels. You will create, implement, and optimize data-driven marketing strategies to maximize ROI and support our ambitious growth targets. This role requires a combination of analytical skills, creativity, and a deep understanding of performance marketing in a fast-paced, AI-focused environment.
Key Responsibilities:
- Develop and execute performance marketing campaigns across various digital channels, including PPC, social media, display, and content marketing.
- Monitor and analyze campaign performance, providing actionable insights and recommendations to optimize ROI and drive growth.
- Manage the marketing budget, ensuring efficient allocation of resources across channels to meet acquisition and retention targets.
- Collaborate with cross-functional teams, including Product, Data Science, and Sales, to align marketing strategies with overall business objectives.
- Conduct A/B testing and experiment with new marketing tactics to continually improve campaign performance.
- Utilize analytics tools to track, report, and present key metrics, including CPA, CPL, LTV, and ROI.
- Stay current with industry trends and emerging digital marketing strategies, particularly in the AI and data development space.
Requirements:
- Proven experience in performance marketing, preferably in a SaaS or AI/tech-focused environment.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Hands-on experience with digital marketing tools and platforms, including Google Ads, Facebook Ads, LinkedIn, and analytics tools such as Google Analytics.
- Demonstrated success in managing and optimizing multi-channel marketing campaigns.
- Excellent communication and collaboration skills, with a proactive and results-oriented mindset.
- Knowledge of AI, machine learning, or data development platforms is a plus.
- Bachelor's degree in Marketing, Business, or a related field.
What We Offer:
- Competitive salary and performance-based bonuses.
- Flexible working environment with opportunities for remote work.
- The chance to work with a talented and passionate team in a fast-growing startup.
- Opportunities for professional growth and career advancement.
- A vibrant and inclusive company culture.
