Remuneration: Negotiable based on experience
4 Day Work Week: Monday to Thursday
Holidays – 20 days, plus bank holidays. Total time off per annum = 80 days
Work Perks – Private healthcare, wellness programme, rewards and discounts + more
Location: Homeworking position, based in the UK
Contract Type: Full Time
Start Date: Immediate
Recommended Read 👀 How to Land a Job at Today Digital (PDF)
Today Digital: The Story So Far
At Today Digital, we’re redefining the landscape of business technology news. Seven years into our journey, we’re accelerating at an unprecedented pace, driven by our unique digital anatomy. Born in the virtual world, we’ve mastered the art of flexibility and dynamism, essential in today’s fast-paced environment.
Our client base is a testament to our impact – innovative B2B tech brands across the globe, from London to Silicon Valley. What differentiates us? It’s our team – a group of dedicated professionals not bound by conventional work hours, but united by a common goal: results. We value freedom, creativity, and the drive to push boundaries.
We offer our team more than just a job. With benefits like a 4-day work week, private healthcare, a comprehensive wellness program, and a remote work setup, we ensure they’re well taken care of.
Join us in this exciting phase. We’re not just growing; we’re setting new standards in the industry, with a clear vision, an engaged audience of decision-makers, and a commitment to driving results.
Are you our New Marketing Director?
We are on the hunt for an extraordinary new Marketing Director to fortify our marketing team, driving growth and unlocking new possibilities in the niche B2B technology spaces we serve. Our organization thrives in the cutting-edge domains of unified communications, customer experience, and extended reality, and we’re seeking the cream of the crop in marketing expertise to drive our business forward.
We want a leader, a visionary, someone who can instigate positive change, implement brilliant initiatives, bridge gaps, and solve problems. But above all, we need a champion for people and customers, an orchestrator who places them at the heart of every strategy, propelling our small business with big ambitions into its brightest future.
Essential Skills & Experience
- Team Leadership and Organizational Development: Ability to nurture team growth, shape the team structure, and foster a culture of continuous development.
- Demand Generation Expertise: Proficiency in crafting strategies for demand and lead generation campaigns. On behalf of clients and for your own sales teams.
- Proven success in B2B Digital Media: A strong track record building and leading high performing marketing and audience development functions in B2B digital media/Demand Gen organisations.
- Audience Expansion and Engagement: Skilled in growing and engaging subscriber audiences.
- Excellence in Customer Experience: Commitment to maintaining and elevating a top-tier Customer Net Promoter Score (NPS).
- Building for scale: Proven experience building high performing, scalable marketing and client delivery functions in a B2B Digital Media/Demand Gen Organisation.
Core Responsibilities
- Performance Analytics and Reporting: Define and evaluate the effectiveness of paid marketing channels and campaigns against ROI and KPI objectives, with a focus on subscriber acquisition and retention.
- Value Proposition Expansion: Innovatively scale and adapt our value proposition to new and broader markets.
- Budget Management and Optimization: Strategically manage and scale the marketing budget, optimizing a mix of channels for efficient growth, focusing on long-term sustainability and resourcefulness.
- Customer Segmentation and Data Strategy: Lead customer segmentation and enhance data intelligence to ensure precise audience targeting with impactful messaging.
- Team Management and Development: Guide and mentor the marketing team, exploring new avenues for efficiency and growth.
- Leadership in Key Marketing Initiatives: Spearhead major marketing endeavours, including market guides, virtual expos, conferences, and online award ceremonies.
Your DNA:
- Holistic Growth Visionary: Emphasises a broad perspective on business growth, extending past mere acquisition and performance marketing. This approach involves making decisions driven by data, combined with a pragmatic mindset in decision-making processes.
- Brand Advocate: Strong commitment to upholding and enhancing our brand mission in all initiatives.
- Innovative and Experimental Mindset: Embrace non-traditional, creative approaches to marketing, valuing experimentation and innovative thinking.
- Cross-Functional Collaborator: Excels in working across diverse teams such as customer success, editorial, events, and commercial units. This role requires strong problem-solving skills and a customer-centric approach.
- Future-Oriented Strategist: Focus not just on past successes but anticipate and prepare for future trends and challenges.
Job Purpose
The Marketing Director assumes overall responsibility for marketing and communications at Today Digital and all trading styles and brands.
As our new Marketing Director you’ll join our senior management team and work with us at a strategic level to drive the business forward.
Main responsibilities
- Strategy
- Customer ROI
- Brand ownership
- Team leadership
- Data intelligence
- Marketing Technology
Additionally, you will be responsible for developing our team’s expertise in the following areas:
- Performance led marketing
- Content marketing
- Web development and UX
- Search engine optimisation
- Social media marketing
- Influencer marketing
- Email marketing
- Video production and animations
- Event marketing (webinars and online events)
Travel Expectations
May be required to travel to meetings, events and customer premises nationally and internationally.
Essential Skills
To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
- Able to work remotely from home
- Ability to drive performance from remote teams
- Performance management/coaching skills and experience
- CDP/CRM skills and experience
- Dissemination of data into meaningful insights
- Excellent team collaboration skills
- Excellent task management and ability to delegate assign tasks
- Position requires some flexibility in working hours
Education and/or Experience
- A Master’s or Bachelor’s degree in Marketing, Media, Advertising, Communications, or a comparable discipline.
- At least 10 years of experience in B2B marketing, specifically within an agency setting.
- A strong preference for candidates who have previously worked in a fast-paced, growth-oriented small business environment.
Other Skills and Abilities
Proficient in;
Microsoft Office 365 e.g Word, Excel, PowerPoint, Outlook, Teams, SharePoint
Ability to prepare a marketing budget and monthly management information
Ability to measure and manage marketing KPIs and performance metrics
EX and HR best practices and performance management
Ability to manage and effectively communicate with partner agencies and suppliers
Equipment Requirements
This is a home working role that requires you to provide some of your own equipment;
- Broadband Internet (minimum 10 Mbps download / 2 Mbps Upload)
- Office desk and chair
- A suitable place to work that is noise and distraction free, warm and comfortable, and has a reliable electricity supply.
Company supplied equipment includes: PC, web camera, headset/speaker. All necessary software applications and licences.
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