As an Associate Director, Technical Campaign Management, this person will sit on site at the office of the client in Stamford, CT. They will help facilitate the campaign process between Ansira and client, while managing campaign execution of Residential and Business campaigns. They will work with internal teams to effectively deliver seamless cross-channel marketing campaigns for our client, while helping the client in organization and delivery of campaign requests to Ansira.
Day-to-day responsibilities involve participating in daily meetings, gathering and documenting requests, managing client expectations, and disseminating information to team members as necessary. The Campaign Management team is ultimately responsible for ensuring flawless campaign delivery, but their primary responsibilities are to gather and translate client marketing requests into audience and content requirements including static and dynamic campaigns, and then to manage executional tasks across ANSIRA internal team members. The Associate Campaign Director will oversee the campaign management of all campaigns and ensure team members are adhering to processes in place and executing campaigns on time and without errors.
The Associate Campaign Director position is a challenging role, as it requires knowledge of marketing strategy and agency processes, as well as strong competencies in data and digital; along with working knowledge of campaign management software and/or the ability to learn this technology quickly. Successful candidate will possess a detailed knowledge of the entire campaign process and database marketing concepts. They are the SME for campaign design and play a proactive role in architecting the campaigns rather than relying on other departments to translate information for them.
The Associate Campaign Director must have a strong management background, with a history of managing multiple direct reports over a portfolio of accounts. They must be a strong leader who can drive greater performance and contributions from their team. They are responsible for specifying best practices, refining processes, and setting up efficient ways of working with our clients and internal departments. Must have client facing experience, excellent attention to detail, communication skills and organizational skills.
Essential Duties and Responsibilities
- Majority of time spent organizing the client to provide Ansira what’s needed for campaign execution.
- Liaison between client and agency
- Building content/creative matrices that include audience criteria and creative information needed for email campaigns
- Communicating in project management tool, updating timelines and providing campaign status
- Ensuring flawless execution and operational efficiency.
- Participate as a member of cross-functional ANSIRA account teams for the development of marketing objectives and strategies within assigned client(s).
- Maintain frequent client interaction and manage day-to-day activities as the primary campaign contact.
- Responsible for interpreting client needs into actionable internal direction, with specific focus on documentation into formal campaign requests.
- Ensure kick-off meetings are held to review campaign details and needs, identify outstanding questions, gain approach consensus, and set project deliverables.
- Create campaign production schedules, monitor activity and notify stakeholders of relevant fluctuations.
- Coordinate campaign tasks across the email & QA teams ensuring all pertinent project information is communicated to broader departments or team members.
- Assist in campaign file QC and logic validation, as compared to client request documentation prepared
- Collaborate with Clients and Partners as needed on creative assets, preparations and transfers.
- Oversee quality control and ensure approvals are obtained on all appropriate phases of a project.
- Resolve any issues prior to campaign execution, whether internally or externally with Clients and Partners.
- Document and train other team members to perform campaign execution role as a back-up.
- Manage Associate Technical Campaign Managers, Technical Campaign Managers and Sr. Technical Campaign Managers
- A “proactive action taker”, comfortable speaking with clients
- Proven track record in cultivating client relationships
- Strong client facing and presentation skills
- Strong written and verbal communications skills
- Ability to demonstrate problem solving skills, advanced critical thinking, ability to multi-task, attention to detail and organized
- Fast paced, multi-tasking, assertive, ability to switch gears quickly, adaptable nature required; Solution oriented and resolution focused
- Ability to interface and collaborate with all levels of management, fellow team members, and all internal clients with a high degree of professionalism
- Strong Microsoft Office skills (Excel, Word, Outlook, Power Point)
- Other duties and responsibilities as assigned.
Background/Experience
- Associate Degree with experience or Bachelor’s Degree in Marketing/Advertising or similar specialty is preferred.
- 6+ years of client and/or account service experience is required, preferably within an agency, including 4+ years managing direct reports over a portfolio of accounts.
- Advanced knowledge and understanding of marketing channels, specifically Email, DM and/or SMS, including advanced solutioning & optimizing processes. AI knowledge is a plus.
- Advanced knowledge of channel execution task management across SME functions, needing minimal guidance and considered CM SME on account(s).
- In-depth understanding of requirements-gathering techniques and documentation strategies, including work effort estimation for scopes of work.
- Must have solid knowledge of overall agency structure and project management methodologies.
- Experience working with marketing database solutions on multi-channel CRM, customer segmentation practices, and one-to-one communication approaches is strongly preferred.
- Experience using one or more Email Marketing or ESP products such as AWS, Acoustic (Silverpop), Adobe, Salesforce Marketing Cloud, Alterian Dynamic Messenger, Cordial, Bloomreach, Responsys, Exact Target, Strongmail, Cheetahmail, Email Vision, Eloqua, Neolane, or Ecircle.
- Experience using Project Management tools such as Workfront, Wrike, Jira or Basecamp.
