Senior Manager, New Business Development & Market Research
This position is located in Reston, VA
This position is not remote work
US Citizenship or Green Card Holder - no sponsorship available
PURPOSE -
Responsible for developing and managing new business development including new category and new business pipeline development process from market opportunity and idea generation to product concept and business validation.
Responsible for management of all market research and competitive intelligence for StarKist (base business research including syndicated data, new products, new categories, and new businesses and markets) to include planning, executing and communicating results.
PRINCIPAL ACCOUNTABILITIES –
Manage the development and implementation of key new business development and new category innovation for StarKist; identify white space opportunities to drive new business, new markets, and new category innovation, ensure appropriate Stage Gate Process and market validation for new businesses and new product launches, ensure cross functional alignment to innovation strategy/launch plans
Handle full market research and competitive intelligence responsibilities for the Business Unit, creating and discussing the design with clients, envisioning possible research issues and solving them, gathering the information needed to answer business’s questions.
Provides proactive consultation with brand management via developing research plans and analysis on assigned businesses as well as provides all the answers to management’s questions regarding the consumer, market, etc.
Manages research resources and supplier contracts including ACNielsen, IRI, Mintel, and other syndicated and customer research data and oversees the dissemination of data and ad hoc projects.
Has final decision-making authority on research methodology and techniques, data sources, research design elements, questionnaire composition, data’s evaluation and supplier’s selection.
Has a large number of clients (e.g., leadership teams, marketing/brand managers and sales/trade marketing managers), and is day-to-day contact for all research activity associated with assigned businesses.
KNOWLEDGE/EXPERIENCE/COMPETENCIES -
7+ years of overall professional experience in new business development/innovation and consumer market research management
BS in Marketing/Market Research related degree, with an MBA degree preferred
Broad knowledge and experience in Market Research and New Product Innovation methodologies gained at successive levels of responsibility in multiple areas of consumer-packaged goods industry, ideally in Food & Beverage
Knowledge of corporate policies and compliance
Demonstrated prior success in achieving results using team driven philosophies
Demonstrated proficiency in supporting corporate interest from remote site locations and ability to communicate and exercise very positive people skills.
If you have a disability and cannot apply online, please mail your resume and cover letter to:
StarKist Co.
1875 Explorer Street
10th Floor
Reston, VA 20190
ATTN: Human Resources
Please note: this option is for individuals with disabilities only.
StarKist Co. is an Equal Opportunity Employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, sex, sexual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances. EOE/AA/M/F/Vet/Disability
