Big ideas. Lifelong connections. One objective.
Product Marketing Manager - Individual Giving
Salary: £40,000 - £43,000 per annum + benefits
Directorate: Marketing, Fundraising & Engagement
Contract: Fixed Term Contract or Secondment Opportunity to September 2024
Hours: Full time 35 hours per week. We are open to a variety way of working i.e., part-time, or compressed hours.
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: Sunday 3 December 23:55
This vacancy may close earlier if a high volume of applications are received or once a suitable candidate is found
At Cancer Research UK, we exist to beat cancer.
We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone determined, someone like you.
We have an opportunity to join our team responsible for marketing Cancer Research UK’s Individual Giving fundraising campaigns, which raises on average around £80 million for our life saving research each year. You will support the Senior Manager to develop the product marketing strategy, plan, and budget to achieve the Individual Giving objectives. You will manage the delivery of the product marketing plan, meeting KPIs, to time and budget.
this role you will be working closely with teams across the organisation to deliver marketing campaigns that support the growth and retention of supporters to products across our full Individual Giving portfolio. This role will involve matrix management so we are looking for someone who is confident allocating tasks and can motivate a team to deliver excellent marketing campaigns.
What will I be doing?
Support the Senior Manager to translate the Fundraising & Marketing operating plan and budget into a product marketing plan and budget. Define and develop the audiences and product offerings that need activating as part of this marketing plan and manage the development and delivery of cross-channel integrated briefs.
Manage the planning, set-up, delivery, and analysis of integrated multi-channel campaigns that meet and exceed specific product KPIs.
Manage the content and creative production, testing and optimisation process, ensuring campaign assets are fully aligned with Brand messaging and other communications themes.
Work alongside the Senior Manager to motivate the Executives and matrix manage specialist Digital Marketing & Delivery teams to deliver activity across channels.
Collaborate with teams across Audience & Product Marketing to identify and implement strategic marketing opportunities and ensure holistic supporter journeys for product audiences.
Work with digital and data experts from across marketing and the wider organisation to improve communications and better engage our audiences.
Manage the continuous testing and analysis of campaigns, spotting opportunities to optimise ongoing activity and making recommendations to improve the effectiveness of future campaigns.
Work with the Insight team and Senior Marketing Performance Manager to drive development of the marketing strategy and feed learnings into the planning process.
What skills are we looking for?
Significant experience translating marketing strategy into tactical delivery plans by channel, audience, and budget.
Significant experience planning and delivering multi-channel campaigns that meet campaign KPIs.
Strong understanding of end-to-end audience journeys and the role of different channels in fully integrated campaign
Relevant experience of managing and motivating agencies to drive maximum value from relationships.
Relevant management experience with proven leadership skills and the ability to manage competing priorities for yourself and others.
Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation.
Relevant experience of developing highly effective campaign assets for use across channels
Excellent project management skills including resource and risk management.
What will I gain?
Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that’s impressive.
In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.
Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more.
We don’t forget people have lives outside of work too and so we actively encourage a flexible working culture.
Our work – from funding cutting-edge research to developing public policy – will change the world. It’s exciting to be part of our team.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly and objectively.
For more information on this career opportunity please visit our website or contact us at recruitment@cancer.org.uk.
For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, Twitter and YouTube.
There’s a place for everyone at Cancer Research UK. Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We're committed to creating an inclusive culture where everyone can be themselves and reach their full potential.
We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented, and believe that a diverse workforce will help us to beat cancer sooner.
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you. We don’t expect everyone to meet all of the criteria listed.
We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen by emailing us at recruitment@cancer.org.uk.
Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
