Channel Account Manager
Summary
This position will focus on growth with our channel partners and maintaining relationships with key accounts.
RESPONSIBILITIES
Build upon current relationships with customers and partners through ongoing communication and targeted campaigns.
Seek opportunities to capture testimonials and/or case study opportunities.
Pursue referrals.
Conduct product - especially new features - demonstrations.
Extend our presence within our customer base by pursuing cross-sell and upsell opportunities.
Work with marketing on needed content/collateral for webinars, conferences, user groups, etc.
Work with support teams to ensure customers are maximizing use and understanding of product features.
Communicate to product ownership of any new feature requests and trends discovered among customers.
Work with management to develop and manage a customer lifecycle action set.
Manage annual/biannual/quarterly customer satisfaction surveys.
Ongoing and consistent touchpoints with partners:
Support webinars, seminars, lunch & learns, or other ways they can reach out to their customer base.
Provide support for business development opportunities.
Offer sales training webinars to build confidence in channel sales teams.
Look for any feedback where we can improve our mind share with channel sales and marketing team.
Report on partner activity, status, successes, and opportunities.
Quarterly review meetings and reports with all partner channels
SKILLS
- Strong passion for serving and understanding customers.
- Interpersonal skills to help nurture customer relationships.
- Manufacturing software competent and savvy
- Ability to write effective copy.
- Technical knowledge of the latest digital marketing tools, including Customer Relationship Management platforms and marketing automation platforms (preferably HubSpot)
REQUIREMENTS
- Bachelor’s degree with emphasis on communications, marketing, and business.
- Two to four years of customer success and sales experience, especially in the manufacturing/industrial software marketplace.
- Experience creating and executing campaigns that drive customer engagement and advocacy.
