Description
Join Team CARFAX as a Marketing Specialist
Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in 2024!
The Marketing Specialist supports the marketing, sales and business development teams in our CARFAX for Police department and is responsible for content marketing creation and event planning and management. This is a fast-paced role that requires creativity, the ability to pivot, innovate strategy and multi-task, strong attention to detail, project management skills and a deep understanding of brand marketing.
This role has an expectation of 3 days in the office per week, subject to change based on future business needs.
As a Marketing Specialist you will:
- Create and execute B2B lead generation campaigns via email, direct mail, social media and events that will optimize sales and business development opportunities and increase brand awareness.
- Manage all aspects of North American on-line and in-person events to ensure effectiveness and success.
- Communicate with and work cross-functionally across multiple departments and teams.
- Meet and exceed metrics for B2B customer engagement.
To be considered for this role, you will need:
- 2-3 years’ experience implementing integrated B2B brand marketing strategies that grow visibility, credibility and name recognition to achieve target sales and business development goals.
- Strategic thinking skills with the ability to create and drive tactical program elements.
- Experience in sales enablement marketing strategy and implementation.
- Proven ability to manage multiple projects internally and externally.
- Project management, process development, and vendor management experience.
- Expert content writing; an eye for quality design/content
- Experience working with marketing automation systems (i.e. Marketo, Hubspot, etc.) to build, test, and deploy marketing campaigns to drive increase user engagement.
- Ability to analyze campaign performance, report on KPIs, and optimize tactics and messaging.
- Experience assisting with market research: administer surveys, analyze data collected, and determine marketing opportunities.
- Experience working with Wordpress/Contenful content management systems; proficiency in Excel and PowerPoint.
What’s in it for you:
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Casual, dog-friendly, and innovative office spaces
Don’t just take our word for it:
- 10X Virginia Business Best Places to Work
- 9X Washingtonian Great Places to Work
- 9X Washington Post Top Workplace
- St. Louis Post-Dispatch Best Places to Work
About CARFAX
CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.
