📌 Core Information
- Job Title: Head of Marketing (all genders)
- Company: saint sass
- Location: Berlin, Germany
- Job Type: Full-time, On-site
- Category: Marketing
- Date Posted: June 3, 2025
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of the marketing team
- Holistic approach to marketing, balancing performance and brand
- Experience in performance marketing, with a strong focus on Meta (Facebook, Instagram)
- Ability to build and lead a team, fostering a culture of growth and efficiency
- Proficiency in analytics, KPI management, and data-driven decision making
- Passion for fashion, trends, and bold ideas
ASSUMPTION: This role requires a high level of strategic thinking and hands-on execution. The ideal candidate will have a proven track record in driving growth for a fast-paced, direct-to-consumer brand.
📋 Key Responsibilities
- Marketing Leadership: Develop and implement marketing strategies, set priorities, and ensure consistent branding across all touchpoints.
- Paid Social: Manage and optimize Meta campaigns, with a focus on performance and growth.
- Team Building: Lead and grow the marketing team, fostering a culture of collaboration and continuous improvement.
- Brand Storytelling: Develop and maintain a strong brand narrative that resonates with the target audience.
- Analytics & KPIs: Monitor and optimize marketing performance using data and analytics.
- Campaign Management: Oversee product drops and international rollouts, ensuring smooth and scalable processes.
- C-Level Collaboration: Work closely with the founders to contribute to the strategic direction of the brand.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. The ideal candidate will be comfortable working both at a high level and in the weeds.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 5+ years in marketing, with at least 3 years in a leadership role
- Required Skills:
- Proven expertise in performance marketing, with a strong focus on Meta
- Experience leading and managing a team
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills in German and English
- Passion for fashion, trends, and bold ideas
- Preferred Skills:
- Experience with Google Ads
- Familiarity with the fashion industry and its trends
- Experience working in a fast-paced, startup environment
ASSUMPTION: Given the fast-paced nature of the fashion industry and the company's rapid growth, candidates with experience in a similar environment may find this role particularly appealing.
💰 Compensation & Benefits
- Salary Range: €80,000 - €120,000 per year (based on experience and performance)
- Benefits:
- Flexible working hours
- Room for ideas and personal growth
- Engaged and supportive small team
- Opportunity to shape the growth of a fast-paced, international fashion brand
- Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home occasionally
ASSUMPTION: The salary range is based on industry standards for a Head of Marketing role in Berlin, considering the candidate's experience and the company's growth potential.
📌 Applicant Insights
🔍 Company Context
- Industry: Fashion and Lingerie
- Company Size: 2-10 employees
- Founded: 2021
- Company Description: saint sass is a fashion brand that combines sexiness, self-empowerment, and bold statements. With a strong community of over 250,000 people worldwide, the company aims to set fashion trends and make a statement in the industry.
- Company Specialties: Lingerie, fashion, marketing, branding, and e-commerce
📊 Role Analysis
- Career Level: Senior management
- Reporting Structure: Reports directly to the founders
- Work Arrangement: On-site, with flexible hours and occasional remote work
- Growth Opportunities: As a small and rapidly growing company, there are ample opportunities for career growth and development
ASSUMPTION: Given the company's rapid growth, there is significant potential for career advancement in this role.
🌍 Location & Work Environment
- Office Type: Modern, creative workspace in central Berlin
- Office Location: Joachimstraße 3-4, 10119 Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving fashion scene and a high quality of life
- Work Schedule: Flexible hours, with core working hours from 10:00 AM to 4:00 PM
ASSUMPTION: The office environment is dynamic and collaborative, with a strong emphasis on creativity and innovation.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone or video screen → On-site interview with the founders → Final decision
- Key Assessment Areas: Strategic thinking, marketing expertise, leadership skills, cultural fit, and passion for the brand
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Showcase your understanding of the fashion industry and the company's unique value proposition
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work in a fast-paced environment
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Analytics
- Asana or similar project management tool
- Microsoft Office Suite or Google Workspace
- Adobe Creative Suite (Photoshop, Illustrator) for design tasks
ASSUMPTION: The ideal candidate will be comfortable using a variety of marketing tools and platforms, and be open to learning new tools as needed.
👔 Cultural Fit Considerations
- Company Values: Self-empowerment, sexiness, boldness, and community
- Work Style: Collaborative, creative, and fast-paced
- Self-Assessment Questions:
- How do you embody the company's values in your work and personal life?
- How do you stay organized and focused in a fast-paced, dynamic work environment?
- How do you approach teamwork and collaboration, particularly when working with diverse perspectives?
ASSUMPTION: Candidates who align with the company's values and thrive in a fast-paced, collaborative environment will be most successful in this role.
⚠️ Potential Challenges
- Balancing the demands of a fast-paced, growing company with the need for strategic, long-term planning
- Managing a team in a dynamic and evolving work environment
- Staying up-to-date with the latest fashion trends and marketing technologies
ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to thrive in a challenging and ever-changing environment.
📈 Similar Roles Comparison
- Head of Marketing, ASOS: Responsible for driving brand awareness and customer acquisition for a global fashion retailer. This role is more focused on brand marketing and less on performance marketing compared to the saint sass role.
- Marketing Manager, H&M: Oversees marketing efforts for a specific region or product category within a large, established fashion retailer. This role has less strategic responsibility and more tactical execution compared to the saint sass role.
- Head of Marketing, Glossier: Leads marketing efforts for a fast-growing, direct-to-consumer beauty brand. This role is more focused on digital marketing and less on traditional marketing channels compared to the saint sass role.
ASSUMPTION: The saint sass role offers a unique blend of strategic leadership, performance marketing, and brand building, making it distinct from similar roles in the fashion industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product line
- Conducting market research to identify new opportunities for brand growth and expansion
- Building and optimizing a high-performing Meta ad campaign to drive sales and customer acquisition
- Collaborating with the design team to create visually striking and on-brand marketing materials
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide concrete examples of their achievements.
❓ Key Questions to Ask During Interview
- How do you approach balancing performance marketing with brand building?
- Can you describe a time when you had to pivot a marketing strategy mid-campaign? How did you handle it?
- How do you foster a culture of collaboration and continuous improvement within your team?
- What excites you about the opportunity to shape the growth of saint sass?
- How do you stay up-to-date with the latest fashion trends and marketing technologies?
ASSUMPTION: The ideal candidate will be thoughtful and reflective in their responses, providing concrete examples and insights into their approach to marketing and leadership.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/saintsass/14268317-head-of-marketing-all-genders)
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work in a fast-paced environment
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
