Description:

Develop and implement SMS and email marketing strategies that align with MakarttPro’s overall marketing objectives and target audience.
Plan and create a detailed content calendar for SMS and email campaigns, ensuring timely and relevant communication with customers.
Collaborate with the creative team to develop compelling content, including copy and visuals, that resonates with the audience and drives engagement.
Manage the end-to-end execution of SMS and email campaigns, from content creation to deployment.
Segment audiences and personalize messages to maximize campaign effectiveness and customer experience.
Ensure all campaigns comply with legal requirements, including CAN-SPAM, GDPR, and other relevant regulations.
Monitor and analyze the performance of SMS and email campaigns, including open rates, click-through rates, conversion rates, and ROI.
Use data-driven insights to optimize campaigns and improve key metrics.
Conduct A/B testing to continuously improve content, design, and messaging.
Develop and maintain automated SMS and email workflows that support customer lifecycle stages, such as welcome series, abandoned cart reminders, and post-purchase follow-ups.
Ensure a seamless and engaging customer journey across all touchpoints.
Prepare and present detailed performance reports to the Director of Marketing and other stakeholders.
Provide actionable insights and recommendations based on campaign data to inform future strategies.
Work closely with the product, sales, and customer service teams to ensure alignment on messaging and campaign goals.
Coordinate with external vendors or platforms as needed for SMS and email marketing efforts.

Requirements:

Bachelor’s degree in Marketing, Communications, or a related field.
1+ years of experience in SMS and email marketing, with a proven track record of successful campaigns.
Proficiency with SMS and email marketing platforms (e.g., Klaviyo, Mailchimp, etc.).
Strong understanding of email marketing best practices, including segmentation, personalization, and automation.
Excellent writing and editing skills, with a keen eye for detail.
Analytical mindset with the ability to interpret data and make informed decisions.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Experience in the beauty or nail industry.
Knowledge of HTML/CSS for email template customization.
Familiarity with CRM systems and customer segmentation techniques.

Benefits:

MakarttPro

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SMS & Email Marketing Coordinator